Penguin Finance
With you, at every step
Like Penguins we are social, friendly and together we can survive the harshest winter. We will go the extra mile to put a smile on your face.

Your Mortgage and Insurance Adviser

Udita Sood
FSP303526
Director
Mobile: 02102507297
Penguin Financial Services Ltd | FSP710951
Udita brings over two decades of experience in the banking and financial services sector, including more than fifteen years as a mortgage adviser based in Auckland. Her extensive knowledge of the mortgage industry is complemented by a strong commitment to client service and financial integrity.
Udita is an active member of Financial Advice New Zealand, the country’s leading professional body for mortgage and insurance advisers. This organization was established in 2018 through the merger of three founding bodies – the Professional Advisers Association (PAA), the Institute of Financial Advisers (IFA), and the New Zealand Financial Advisers Association (NZFAA). As part of her professional development, Udita regularly participates in ongoing training to ensure she provides high-quality, up-to-date financial advice in accordance with industry best practices.
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Qualifications: B.Com, MBA (Finance & Marketing)
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Ajay Lamba
FSP710952
Mortgage Adviser
Mobile: 021 050 7529
Penguin Financial Services Ltd | FSP710951
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Ajay firmly believes that home ownership is one of the most valuable assets an individual can attain. With over 25 years of experience across business, customer service, and including more than six years as a mortgage adviser based in Auckland, he brings a unique blend of expertise, empathy, and dedication to helping clients turn their goals into reality.
Ajay takes a straightforward, results-driven approach, with a strong focus on achieving positive outcomes for his clients. His clear and effective communication skills are central to his success in delivering exceptional customer service.
With a commitment to guiding clients through every step of the process, Ajay ensures they feel informed, supported, and confident from start to finish. His dedication, industry knowledge, and client-first mindset make him a trusted partner in securing the right solutions.
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Qualifications: Bachelors in Business Administration (Finance & Marketing)
